These days, many people book tours through big online travel agents. It might feel like the easy option—but the truth is, booking direct is better for you, for us, and for the Scottish Highlands. Here’s why:
Online agents take 20–30% commission on every seat they sell. That’s money out of the pockets of small, local businesses like ours—and it usually means you end up paying more.
Book direct on our website and you’ll always get the best possible price. In fact, with our Book Direct Guarantee, we’ll give you 5% off the lowest price you see on any third-party site. No gimmicks, no shopping around. Just the best deal, straight from us.
When you book through an agent, you’re restricted to one central pick-up and drop-off in Inverness. Book direct, and you’ll get two convenient central pick-ups plus extra options—like joining us in Drumnadrochit or Invermoriston, or even being dropped off on the Isle of Skye if you’d like to continue your adventure.
We’re also happy to customise your journey if your plans change. Try getting that through a call centre!
Want the front row for the best views? Or need a bit more legroom? Book direct and you’ll have the chance to upgrade your seat for extra comfort. Trust us, once you’ve experienced the Highlands from the front row, you’ll never go back!
When you book through an agent, you’re just another reference number in their system. Book direct, and you’re dealing with Kay or Gordon—the owners of WOW Scotland. No robots, no call centres, just genuine people who care about making your experience amazing from start to finish.
Every time you book through an agent, 25% of your payment goes to a global corporation. Book direct, and 100% of your money stays here in the Highlands. That means fair wages for our staff, investment in our community, and the ability to keep delivering the unforgettable tours you deserve.
Studies show that money spent with independent, locally owned businesses circulates back into the community—strengthening the local economy for everyone.
Customers booking direct with us very rarely have any issues. However, on an almost daily basis those booking via third party sites run into difficulties. From not finding our pick-up place, not finding a parking spot or not getting a great coffee before we set off (this things are all part of the service we offer at WOW!) By booking direct, you’ll get everything straight from the source—clear, accurate, and up-to-date. That means fewer problems and more peace of mind.
Online platforms make every tour listing look the same. But we’re not just “any tour.” We’re a proudly Highland company, with the best guides in the business, a deep love for our heritage, and an unbeatable level of service. We want you to book a WOW tour—not just any tour.
And between us… it’s statistically proven that people who book direct are smarter, funnier, and better-looking. (Okay, we might have made that last bit up, but you get the idea!)
