Fall in love with where we live...

WOW Scotland isn't just a business. It's our opportunity to share the beauty of the Highlands with the whole world...

Fall in love with where we live

WOW Scotland isn’t just a business. It’s our opportunity to share the beauty of the Highlands with the whole world.

Owned and managed by husband and wife, Gordon and Kay Pearson, we offer the most exciting itineraries, knowledgeable guides and comfortable vehicles in the region. But we also offer something else. As well as all the famous sights, we pride ourselves on showing our guests otherwise undiscovered local gems. In short, we take you to all the places we take our friends when they come to visit. It means that a tour with us is much more than an Instagram-friendly trip – it’s an experience you’ll never forget.

Gordon and Kay Gordon and Kay WOW Team on Tour
Our mission has always remained the same; to provide unique and world-class tour experiences to our customers...

Kay Pearson, Co-Founder

WOW Team on Tour Whisky Glass WOW Environmentally Friendly WOW Team Sandy

The call of the Highlands

We are both natives of the North of Scotland. We lived in central Scotland and spent three years in Vienna before the call of our homeland drew us back to the Highlands. We founded WOW Scotland in 2010 and are proud to be number one on TripAdvisor and 5-star rated by Visit Scotland.

Just as important to us as giving every one of our guests an unforgettable experience is our opportunity to support the fragile local economy and do our bit to protect our natural surroundings. Some of the ways in which we do this are by working  with the best local businesses, employing locally and picking up litter on our tours.

We’re certain that when you experience a tour with us, you’ll leave as in love with our Highland wilderness as we are.

– Gordon & Kay

Whisky Glass Environmentally Friendly WOW Team Sandy

Our Story


Gordon and Kay move back from Vienna and WOW Scotland is founded as a hiking tour company. By August we’d reached number 1 on TripAdvisor, an accolade we’ve held for most of the last decade.


We bought our first minibus and started a wider variety of sightseeing and adventure tours. Our logo also made a Hollywood Cameo in the film Johny English Reborn!


We started running our first tours from Invergordon. Demand was so great we started running our first coach tours in August.


Gordon wins the Young Ambassador of the Year at the Highlands and Islands Tourism Awards.


WOW legend Sandy Dear joins the team and we begin operating the first scheduled mini-coach tour from Inverness to visit Skye’s Trotternish Peninsula. Kay and Gordon’s first child Struan arrives on the scene too!


We win again at the HITA Awards and are inducted into TripAdvisor Hall of Fame.


Rob Carr joins the team and we gain our Visit Scotland 5 star tour status! Finalists in the Highland Business Awards Highlands and Highlands & Islands Tourism Awards


WOW baby number 2, Brodie, arrives on the scene and we reach 1000 reviews on TripAdvisor


After extensive searching and testing we purchased our very first mini-coach.


We purchased our second new mini-coach and we launched our day tour to Orkney, the only tour to the island to operate outside of the peak season.


Coronavirus sends travel and tourism into turmoil. We look after our customers and refund everyone that asks, although many hold their bookings for the future and help us weather the storm.


Team Members7

Tours delivered3,000

Nessie sightings3

Meet the team
Meet the team

Join us on our award-winning tours

Google Reviews Trip Advisor Scottish Tourism Board 5 star Tour Operator FSB Scottish Thistle Awards Regional Finalist Rick Steves
Scottish Thistle Awards - Regional Finalist 2015/2016 Highland and Islands Tourism Award Finalist 2016 Highland and Islands Tourism Award Winner 2015 Highland and Islands Tourism Award Finalist 2014 Highland Business Awards Finalist 2016

As featured in...

Boston Globe Calgary Herals Coast Edmonton Sun Houston Chronicle Scotland Outdoors Scottish Life The Independent Wanderlust