About WOW Scotland

Gordon and Kay - Cake

Gordon and Kay Pearson

Hello and welcome to WOW Scotland, an independent tour company located in Inverness in the beautiful Highlands of Scotland.

WOW Scotland is run by husband and wife team  Gordon & Kay Pearson and, since our inception in 2010, we have been consistently rated as one of the top tour guiding businesses in Scotland on TripAdvisor.

We have a great passion for showcasing the Highlands, and aim to provide each and every one of our customers with a world-class tourism experience. All of our guides share our passion and enthusiasm for excellence, and we all strive to make our customers’ dreams come true.

We hope we will be able to welcome you out on a tour very soon. Whatever your dreams of the Highlands – WOW Scotland can make them come true!


THE WOW Factor!

We are confident that we can offer all of our customers a fantastic product, but we know that you might well be comparing our offering to that of our competitors.  For that reason, we have put together our top 10 reasons why we think you should book your tour with us;

  1. Amazing guides

    Here at WOW Scotland, we only employ guides who are passionate and enthusiastic about Scotland, and who strive to give our guests a worldclass experience.  Additionally, and unusually, on all of our coach tours we have a separate driver and tour guide, so that the driver can concentrate on driving, and the guide can focus on you.  Our aim is to ensure that every customer leaves Scotland with a smile on their face, having had their expectations exceeded, and having had the best tour they have ever experienced.

  2. Tour to suit you

    The Highlands offer a huge variety of attractions, so we offer a huge variety of tours to reflect this! Whether you fancy an awe-inspiring journey to the Misty Isle of Skye, a day sampling drams in Speyside or an exquisite taste of everything Highland, we have a carefully crafted itinerary which will suit you! Just browse our website, and see what takes your fancy (warning; it can be very difficult to choose from such an amazing selection!)

  3. Excellent reputation

    Since 2010 we have been consistently rated as “excellent” on TripAdvisor, we have been awarded an annual Certificate of Excellence from them every year since then. We are also the only Highland-based coach tour operator to have been awarded the prestigious 5 Star Visit Scotland rating, for recognition of the ‘exceptional’ level of the service we offer.

    We are members of well-established tourism bodies such as Visit Scotland and Visit Loch Ness – feel free to check out their respective websites to check our credentials!

  4. Entertaining music

    What could be more enjoyable than driving through the Highland countryside whilst listening to some great Scottish music. We play a whole host of music, from modern day foot stamping ceilidh to more mellow traditional songs – choose what genre you would like, or perhaps you may just want to sit back in peace and quiet and watch the fabulous scenery go by.

  5. Guaranteed departures

    Once we have received one booking for a tour, that tour is guaranteed to run.  In six years of operating we have never had to cancel a scheduled tour, and we don’t intend to start now!  We appreciate that a lot of time and effort has gone into your vacation planning, and we want to give you the confidence to book with us.  (The only exception to this would be if there was exceptionally and unseasonably bad weather, but again, this has not happened yet!)

  6. Only the best

    Over the last five years we have continually strived to improve our tours, in line with customer requests and feedback, in order to ensure that we are offering the best possible experiences to our customers. Consequently, we are confident that our tour itineraries ensure that you see the absolute highlights of the area, and only visit attractions that work with us to offer outstanding customer service.

  7. Seamless service

    Here at WOW, we want to make your holiday, and the planning for that holiday, as relaxing as possible. Consequently, from the moment you land on our website to the moment we drop-you off at the end of your tour, we will strive to provide you with the highest level of customer care. What does this mean? It means a customer-friendly website, timely and clear communication, a state-of-the-art booking system, a secure online payment system, a fair cancellation policy and, key to this, the reassurance that you will only ever deal with Kay or Gordon (it’s our business, so we really care about our customers!)

  8. Truly Local

    Gordon is the founder of WOW Scotland and is proud to be a Highlander through and through! We are the only coach tour company who are actually based in Inverness so you know you are dealing with the local experts. We love the Highlands, we really know the Highlands and we want to show you the absolute best of our area!

  9. Open and honest

    We take you places because we think they are great – not because they incentivise our guides to take guests there. That said, we are partial to accepting the odd cup of tea and chocolate biscuit when it’s offered!

  10. We Love Scotland

    We can genuinely say that we love Scotland, and absolutely everything about it!! White sand beaches, windswept summits, Neolithic history, unique biodiversity, outdoor activities, remote country roads, Celtic rock music, friendly folk, a thriving cultural scene, pubs galore….the list is endless, and we are proud to live and work in such an amazing country.  We want to showcase Scotland to the world – come and join us and you will not be disappointed.